It's This One Thing | Dr. Nikeya Young x Rodney Young, Jr. | VLS Podcast Ep 82

Why "This One Thing" Could Triple Your Business Revenue

Remember when Paris Hilton and Nicole Richie were fumbling around on farms trying to milk cows on "The Simple Life"? While we're not suggesting you trade your business suit for overalls, there's something powerful about simplicity that their reality show title got right.

In the latest episode of the Victorious Living Solutions Podcast, Dr. Nikeya Young and Rodney Young Jr. dropped some serious knowledge bombs about how scaling back your business offerings can actually scale UP your success.

The Problem with Too Many Choices

We've all been to The Cheesecake Factory and stared blankly at their novel-length menu wondering how anyone makes a decision without having an existential crisis. Your customers feel the same way when they visit your website and see fifteen different services, twelve pricing tiers, and a "contact me for custom work" option.

As Dr. Nikeya puts it: "When you have way too many options, it is overwhelming. And that overwhelm that you feel, that anxiety is something that can cause you to be paralyzed."

This paralysis doesn't just affect your customers—it's killing your business too.

The Million-Dollar Simplification

Rodney shared how his business journey began with offering literally EVERYTHING: websites, photography, videography, graphic design, voiceover demos, and probably dog walking if someone had asked. Sound familiar?

But something magical happened when he narrowed his focus to just website design. His revenue TRIPLED in one year.

Then he went even further—focusing exclusively on Wix websites instead of juggling WordPress, Squarespace, and others. The result? He became a Wix Pro Legend (yes, that's actually his official title) and one of the top five Wix developers in the entire Midwest.

Dr. Nikeya had a similar experience. Instead of speaking on homeschooling, parenting, virtue, and a dozen other topics, she created three signature packages: "Get Your Mind Right," "Taking Dominion," and "Commander 24." This focus helped her become a recurring mental health expert on WGN's daytime Chicago and landed her speaking gigs without even having to pitch herself.

Three Areas to Simplify Today

Ready to embrace "The Simple Life" in your business? Start with these three areas:

1. Your Audience: If you're talking to everyone, you're talking to no one. Pick a specific geographic area, demographic, or niche and become their go-to expert.

2. Your Services: Which of your offerings is most profitable AND serves your audience best? Double down on that and consider phasing out the rest.

3. Your Processes: From the software you use to how you structure your day, streamlining your processes can save you hours of time and mountains of stress.

One surprising tip from Rodney? Stop checking your email all day long. When he accidentally waited until noon to check his inbox one day, he found he could power through all his responses in one focused block and get way more actual work done.

The Simple Truth

The simple truth is this: doing less, but doing it exceptionally well, can help you achieve more than trying to be everything to everyone.

As Dr. Nikeya concluded: "When you niche back and you focus on one to three areas you're good at... you make yourself the go-to person for those areas."